Most people are at present content to cherish their mere identity. This is not enough. Our identity is just a group of ill-assorted characteristics that we happen to be born with. Like our fingerprints, if they are noticed at all, they will probably be used against us. You have to polish up your raw identity into a lifestyle so that you can barter with the outside world for what you want. This polishing process makes your life so formal that, by comparison, the life of a Trappist monk is an orgy.